Released on: June 25, 2008, 12:34 am

Press Release Author: David Chandler

Industry: Management

Press Release Summary: As broadband becomes more readily available around the world,
studies show that in New Zealand there is a definite shift away from traditional
broadcast mediums and people are now spending more time online than they are
watching TV.


Press Release Body:

New Zealand, June 25, 2008 -- As broadband becomes more readily available around the
world, studies show that in New Zealand there is a definite shift away from
traditional broadcast mediums and people are now spending more time online than they
are watching TV. And one Kiwi company born into the early days of this shift,
yourBusinessChannel (http://www.yourbusinesschannel.com) has grown to become a
leading provider of online business TV content.

A well developed country with high living and education standards, it is not
surprising that digital penetration in New Zealand is so high. A Cisco Connected
Consumer survey,
(http://www.mcgovern.co.nz/portals/0/documents/Final_Connected_Consumer_ANZ_Media_Presentation_v2_0.pdf)
identified that 85% of Kiwis own or have a Desktop PC in their household, while
fewer than a quarter have a high-definition TV. Australian statistics look very
similar, and going even further a field, statistics show there's a similar worldwide
trend.

In a land where broadband users are \"engaging in media-related activities\" for an
average of 48 hours every week, it is hardly surprising that yourBusinessChannel is
a New Zealand company.

As an online TV channel providing business people with no-nonsense advice and
guidance about almost every aspect of business
(http://www.youtube.com/watch?v=2y4OuKbOkgU), the channel now reports an audience of
more than 6.5 million viewers, a figure that is expected to grow beyond 10 million
within the next few months.

In response to this high demand, the channel is set to release over 90 new shows
packed with advice and know-how from international business experts, to add to more
than 200 shows that are currently available for viewing on
http://www.yourbusinesschannel.com


* You can view this item, other yourBusinessChannel news and also find key contacts
at yourBusinessChannel at http://www.yourbusinesschannel.com/blog
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Contact:
David Chandler
yourBusinessChannel
New Zealand
david@yourbusinesschannel.com
http://www.yourbusinesschannel.com

Web Site: http://www.yourbusinesschannel.com

Contact Details: David Chandler
yourBusinessChannel
New Zealand
david@yourbusinesschannel.com
http://www.yourbusinesschannel.com